Express Shirt Shop

At Express the 1MX shirt is a key item for the mens business making up about half of the total revenue of all men's product in store and online. Through observation and customer feedback we discovered a common trend that men were having difficulty matching a dress shirt with a tie. I concepted, designed, and pitched a digital experience that would make this task easier by serving up available options based on time of season, color, and size. This matchmaker concept was designed as an in store app experience as well as online express.com.