Explore More Microsite

A microsite created to support the Explore More campaign for the University of Pittsburgh to help boost enrollment of prospective students. The microsite was designed to facilitate exploration for accepted students by answering questions around being an undecided major and using a swipe left or right paradigm to capture their general college interests. The information captured would be passed to a college counselor who would offer a more personalized experience. Once connected with the counselor, the school was able to send the prospective student a custom box with goodies similar to stitch fix based on their interests. For example if they liked art museums and cultural food experiences we would send them two tickets to the Andy Warhol museum and gift certificates to Pittsburgh's most famous restaurants in hope they would enjoy the Pittsburgh experience and enroll at the U of Pitt.